Mugarra
Creative,
Art Director.
To go. As far as you can.
Burger King.
How can we demonstrate how irresistible the Whopper is?. After looking at thousands of locations on Google Street View, we found these 100% genuine, caught-in-camera moments of people eating their Whoppers outside BK restaurants. People who decided to order a burger to go but couldn’t resist eating it literally in front of the outlet. Whoppers that supposedly would be eaten at homes, workplaces, universities, etc., but that didn’t make it far away.
Awards
Cannes Lions
Bronze – Print & Publishing – 2023
Shortlist – Print & Publishing – 2023
Shortlist – Print & Publishing – 2023
Shortlist – Print & Publishing – 2023
London International Awards
Silver – Print – 2023
The One Show
Shortlist – Print – 2023
The Clio’s
Shortlist – Print – 2024
ACHAP
Grand Prix – Print – 2022
Gold – Print – 2022
The PHNX
Gold – Print – 2024
Silver – Creative Technology – 2024
Lürzer’s Archive
Selected – Vol. 3 – 2022
Selected – Vol. 3 – 2022
Selected – Vol. 3 – 2022
Selected – Vol. 3 – 2022
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