Burger Exchange.
Burger King.
On the internet, there is an icon called a hamburger button. Its shape of three stacked bars resembles a hamburger, hence the name. Burger King invited its fans to change that icon to a real Whopper.
«The Often-Overlooked ‘Hamburger Button’ on Websites Is Now Worth a Free Whopper.»
Burger King Chile trades screenshots for promo codes in nerdy new campaign
Awards
Ad Stars
Shortlist – Mobile – 2021
Shortlist – Interactive – 2021
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