Flavor Filter.
Pepsi.
GLOBAL YOUNG PROFESSIONALS COMPETITION.
How do we tell soda consumers that their food tastes better with Pepsi than with Coca-Cola?. Simple, To communicate this, we hack the most important moment of the meal: the photo. If it looks better with Pepsi, it also tastes better.
«Flavor Filter», Wins Emerging Creative Clio, Presented by Pepsi.
This year’s recipients of the Emerging Creative Clio Award, sponsored by Pepsi, are Cristian Mugarra an Luis Piceros.
Awards
The Clio’s
Gold – Clio Emerging Creative Awards – 2024
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